Many artists and musicians have used viral video to promote and spread their work. Politicians are extensively using the free mediums to spread their messages and promote their agendas and platforms. Additionally, viral videos and short films have become some of the most popular forms of entertainment over the past few years. From “Chocolate Rain” and the “Dramatic Chipmunk” to “Leave Britney Alone” and “Don’t Tase Me, Bro!”, the use of the Internet to spread entertainment, laughs, and information has never been so prominent.

In the case of Tay Zonday, his “Chocolate Rain” video made him an instant celebrity and he has booked appearances on several late night talk shows, as well as landing an endorsement deal with Dr. Pepper.

Corporate video production has become quite popular as well, as tech savvy companies such as Blendtec - who promoted their blenders with their “Will it Blend?” campaign, and the Coca-Cola company who used viral video marketing to take advantage of the “Diet Coke and Mentos” craze successfully to gain a huge audience in a very cost-effective manner.

These types of cheap online video distribution are entertaining and effective, while creating a huge buzz for their product without reaching too far into their advertising budget. These types of viral videos don’t always work, however, so it is important to utilize quality video production methods when creating a viral video ad campaign.

For larger companies who can service cities across the nation, such as Los Angeles and Las Vegas, video production should appeal to a wider variety of consumers in all areas of the nation and world. For smaller, local companies who can only service local areas, such as Provo, or Pueblo, video production is more likely to be lower budget and regional targeting can allow for regional humor and references that only appeal to the company’s target audience.